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mashable.com -  MediaDefender, the ARTISTdirect-owned entity that’s been as friendly with big-name copyright owners as it has been a nuisance to the peer-to-peer world, has done many things that seem to many Web users to be unusual and unwarranted. Like, say, issuing automated denial-of-service attacks on BitTorrent tracker operators. One unsuspecting server of such data which was temporarily decommissioned, as many of you know, is Revision3, a San Francisco-based new-media company, which recently drew the technological ire of MediaDefender after it made an update to its whitelist.

Now, according to Ernesto of TorrentFreak.com, MediaDefender is experimenting with an initiative to distribute legitimate MP3s, complete with branding, over file-sharing systems such as LimeWire. Yes, branding. Advertisers and record labels http://en.wikipedia.org/wiki/Record_label are purportedly working to bring marketing more fully into the offline playback process.
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